How to find UGC creators for your app
How to brief and find UGC or TikTok creators for app demos: deliverables, rights, rates, and a first small test.
Write a brief creators can price
Number of videos, length, platform, must-show features, usage rights, and rate range. Ambiguity here creates most of the back-and-forth.
Start with small creators
For indie budgets, niche creators with modest reach are often enough to test hooks. Scale after you know which angles convert.
Post the brief publicly
A Wanted listing lets creators self-qualify with samples and rates. Share that link when you outreach so you are not rewriting the brief in every DM.