How to find a marketer for your indie app
How indie founders can find SaaS marketing help: choose a channel, write a brief, and start with a small paid or swap experiment.
Name the job, not “marketing”
Marketing includes SEO, ads, launches, content, email, and partnerships. A first engagement should pick one lane so both sides know what done looks like.
Write a founder-friendly brief
Include the product one-liner, audience, stage, channel, budget, timeline, and examples of work you like. Ask marketers what they would test first — their answer is a useful filter.
Start with a small experiment
A landing page review, a two-week channel test, or a launch checklist is clearer than a vague monthly retainer. Post the brief as a Wanted listing and compare replies.